Bookkeeping That Actually Makes Sense
Small business owners shouldn't need an accounting degree to understand their finances. Poof brings clarity to bookkeeping with AI that works the way you think.
Our Mission
“Every small business owner deserves financial clarity without the complexity. We're building AI-powered bookkeeping that automates the tedious work and delivers clear insights into your business—so you can focus on growth.”
Our Story
Born from frustration with outdated tools and a vision for what bookkeeping could be.
The Journey
A decade of experience in auditing and financial controllership for small businesses revealed a critical gap: traditional bookkeeping tools weren't built for the way modern businesses operate.
Poof is Born
Fed up with clunky software and manual processes, I started building the AI-powered bookkeeping solution I wished existed for every business I'd worked with.
Reimagining Bookkeeping
Today, Poof includes 40+ features — AI budgeting & forecasting, recurring invoices with automated follow-ups, receipt scanning, recurring charge detection, bank statement import, 13 financial reports, smart transaction matching, and more. We're combining deep industry expertise with cutting-edge AI to make bookkeeping truly effortless.
Our Values
The principles that guide everything we do
Make it Effortless
Complex tasks should feel effortless. We turn bookkeeping from a chore into something that just happens.
Small Business First
Every feature is designed for small businesses. We understand your challenges because we've been there.
Trust & Security
Your financial data is sacred. We protect it with encryption in transit, read-only bank access, 2FA, and transparent practices.
Continuous Learning
Our AI gets smarter every day, learning from millions of transactions to serve you better.
Meet the Founder
A personal mission born from 10+ years of bookkeeping frustration
Austin Semple
Throughout my career in auditing and financial controllership for small businesses, I witnessed a recurring pattern: brilliant entrepreneurs spending countless hours on bookkeeping tasks instead of building their businesses. Late nights wrestling with QuickBooks became the norm, not the exception.
Every day, I watched business owners get bogged down by work that should take minutes, not hours. The stress it caused, the errors it created, and the growth opportunities it stole became impossible to ignore.
In June 2025, I decided to build the solution I'd always wished existed: an AI-powered bookkeeping platform that truly understands small businesses and works the way you think.
“Poof isn't just another software company.”
It's my personal mission to give small business owners their time back, so they can focus on what truly matters — growing their dreams.
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