Built by the person who signs the close.
Three years as an auditor, then seven as a controller for small businesses, then Poof: AI that does the books and puts every entry in front of a person before it lands.
Our Mission
“Bookkeeping that does itself, and shows its work before it lands. The AI does the categorizing, the matching, the reconciling, and the closing; a person sees every entry before it reaches the books. Built by a controller, for the person who signs the close.”
Our Story
Born from frustration with outdated tools and a vision for what bookkeeping could be.
The Journey
Three years auditing, then seven as a controller for small businesses, showed the same gap every month: the tools were built for accountants, and the people using them were not.
Poof is Born
Fed up with clunky software and manual processes, I started building the AI-powered bookkeeping solution I wished existed for every business I'd worked with.
Reimagining Bookkeeping
Today, Poof includes 172 features — job costing with per-job profitability and labor allocation, month-end close with period locking, online invoice payments, AI budgeting & forecasting, recurring invoices with automated follow-ups, estimates, receipt scanning, bank statement import with AI-powered PDF parsing, report drill-down, scheduled report delivery, 13 reports, an AI phone receptionist that answers the shop's line and books the job, and a field-service loop where the technician closes the job from a texted link and the invoice writes itself, plus payroll, sales tax, 1099s, fixed assets and loans, and truck stock in the same books. And we found our focus: running the whole back office, with a person on every entry — the books at the center, the phone and the field for the shops that need them.
Our Values
The principles that guide everything we do
Shows its work
Nothing reaches your books without a person seeing it first. Every proposal carries the evidence behind it, and every close is a record of who decided what.
Small Business First
Built for the businesses a controller actually meets: one to fifty people, a few thousand transactions a month, and no time for software.
Trust & Security
Read-only bank access, encryption in transit, two-factor sign-in, five roles with 26 permissions, and SOC 2 audit logging with PII masking.
One figure
The reconciliation ties to one number or it doesn't. The close is a checklist the books tick off themselves. We would rather show a figure than claim one.
Meet the Founder
A personal mission born from seven years of closing other people's books
Austin Semple
Throughout my career in auditing and financial controllership for small businesses, I witnessed a recurring pattern: brilliant entrepreneurs spending countless hours on bookkeeping tasks instead of building their businesses. Late nights wrestling with QuickBooks became the norm, not the exception.
Every day, I watched business owners get bogged down by work that should take minutes, not hours. The stress it caused, the errors it created, and the growth opportunities it stole became impossible to ignore.
In June 2025, I decided to build the solution I'd always wished existed: an AI-powered bookkeeping platform that truly understands small businesses and works the way you think.
“Poof isn't just another software company.”
It's my personal mission to give small business owners their time back, so they can focus on what truly matters — growing their dreams.
Company Information
Poof is a product of Semple Labs LLC, a United States limited liability company founded by Austin Semple. Semple Labs LLC builds, operates, and supports Poof.
For support, billing, or privacy questions, email support@poofai.com. We respond within 2 business days. You can also visit our support page or contact page.
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