Bookkeeping That Actually Makes Sense
Small business owners shouldn't need an accounting degree to understand their finances. Poof brings clarity to bookkeeping with AI that works the way you think.
Our Mission
“Every small business owner deserves financial clarity without the complexity. We're building AI that understands your business as well as you do, so you can focus on growth, not bookkeeping.”
Our Story
Born from frustration with outdated tools and a vision for what bookkeeping could be.
Auditing Foundation
Two years in auditing, seeing firsthand how small businesses struggled with financial management and bookkeeping complexities.
Accounting Experience
Eight years as a solo Controller for small businesses, wrestling with QuickBooks daily and understanding every pain point business owners face.
Poof is Born
Fed up with clunky software, started building the AI-powered bookkeeping solution I wished existed for every business I'd worked with.
Building the Future
Combining 10+ years of hands-on bookkeeping experience with cutting-edge AI to make bookkeeping truly magical.
Our Values
The principles that guide everything we do
Make it Magical
Complex tasks should feel effortless. We turn bookkeeping from a chore into something that just happens.
Small Business First
Every feature is designed for small businesses. We understand your challenges because we've been there.
Trust & Security
Your financial data is sacred. We protect it with bank-level security and transparent practices.
Continuous Learning
Our AI gets smarter every day, learning from millions of transactions to serve you better.
Meet the Founder
Built from real-world experience with small business bookkeeping challenges
Austin Semple
Former auditor with 8+ years experience of Controller experience for small businesses. Built Poof after years of wrestling with Quickbooks, manual spreadsheets, and seeing the daily struggles of business owners.
Why I Built Poof
A personal mission born from 10+ years of bookkeeping frustration
After spending two years in auditing and then eight years as a solo controller for small businesses, I've seen it all. The late nights wrestling with QuickBooks. The frustration of business owners who just want to focus on what they love, not categorizing transactions.
Every day, I watched brilliant entrepreneurs get bogged down by bookkeeping tasks that should take minutes, not hours. I saw the stress it caused, the errors it created, and the opportunities it stole from growing businesses.
That's when I decided enough was enough. In June 2025, I started building the AI-powered bookkeeping solution I wished existed for every business I'd ever worked with.
"Poof isn't just another software company."
It's my personal mission to give small business owners their time back, so they can focus on what truly matters - growing their dreams.
Ready to Experience the Magic?
Join thousands of small businesses who've made bookkeeping effortless with Poof.
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